Case Studies

Four brands, four full strategies

Each is a complete spec engagement: the research, the positioning, the angle library, the scripts, the campaign architecture. The deepest door a curious hirer can open.

PetHonesty

47 concepts

PetHonesty 10-in-1 Multivitamin

Companion wellness, reframed as a nutrition gap that food cannot close.

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NeuroGum

28 concepts

NeuroGum

Cognitive performance reframed as a delivery problem, not a stimulant problem.

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MitoQ Pure

28 concepts

MitoQ Pure

Mitochondria-targeted CoQ10, framed as upstream where every other longevity pill is downstream.

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Ancient Nutrition

45 concepts

Ancient Nutrition Multi-Collagen

Five collagen types, real food sources, premium price defended by what cheap collagen is missing.

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